About: The Neighborhood

The Neighborhood was built on a journey that started with a ball and a dream. As a kid, I’d head outside and put in the work shooting a hundred shots a day, running through dribble drills, practicing moves, and sharpening my passing until it flowed into shooting. Basketball wasn’t just a game; it was discipline, focus, and expression.
And with every practice, there was always one more decision that mattered what shoes I laced up. I learned early on that the right pair could change how you played, how you felt, and how you carried yourself. Choosing my everyday shoes and my basketball shoes became just as much a part of my routine as putting up shots.
That passion grew beyond the court. Sneakers weren’t just gear they became culture, identity, and connection. Out of that love, The Neighborhood was born. We’re here to give people access to sneakers and streetwear that inspire confidence and community.
Our motto, “Culture Lives Here,” means more than just selling shoes. It’s about creating a space where the grind, the game, and the culture all come together so no matter where you’re from, you feel like you belong.